For over two decades, AmaWaterways has been synonymous with intimate, immersive river cruising—where heartfelt hospitality meets refined cuisine and itineraries that reveal the cultural soul of every destination. Now, AmaWaterways is embarking on an exciting new chapter with a stunning brand evolution that honors its heritage while embracing a bold, dynamic future.

Introducing a Refreshed Visual Identity

AmaWaterways' brand refresh brings a modernized look that feels both familiar and inspiring. The new visual identity—including an elegantly redesigned logo—draws from the company's musical roots, reflecting the rhythm and flow of the rivers that have carried guests to unforgettable destinations across the globe.

This evolution touches every aspect of the guest experience, from onboard spaces to shore-side materials, with a focus on warmth, elegance, and authenticity. But rest assured: while the aesthetic has been elevated, everything you love about AmaWaterways remains the same—the exceptional service, award-winning ships, and thoughtfully curated itineraries that have made the brand a leader in river cruising.

Journeys That Move You

What makes a journey truly unforgettable? For AmaWaterways, it's about creating experiences that resonate long after you've returned home—moments that stir something within you and connect you more deeply to the world around you.

That's the inspiration behind Journeys That Move You—an invitation to follow your own passions and curiosities, wherever they may lead. Whether you're a food lover eager to taste regional flavors prepared with locally sourced ingredients, a history enthusiast exploring centuries-old cobblestone streets with knowledgeable local guides, or simply someone who finds peace watching the sun set over Europe's legendary rivers, your AmaWaterways experience is designed around what matters most to you.

These aren't just vacations—they're journeys that leave you changed, enriched, and inspired.

A New Era of Growth and Exploration

This brand evolution also marks the beginning of an ambitious expansion for AmaWaterways, with exciting new ships and destinations on the horizon:

Expanding the European Fleet

AmaWaterways will welcome eight new European ships by 2030, including the debut of AmaSofia on the Rhine and Danube Rivers in Spring 2026, followed by AmaFiora (Rhine, 2027) and AmaRudi (Danube, 2027). Each vessel will feature fresh design innovations and expanded wellness spaces to enhance your onboard experience.

Pioneering New Rivers

As the first major river cruise operator on Colombia's Magdalena River, AmaWaterways recently introduced AmaMagdalena (April 2025) and AmaMelodia (October 2025), fostering sustainable tourism and meaningful cultural connections in this vibrant region.

Africa Awaits

In August 2026, AmaWaterways will expand its popular Africa Safaris & Wildlife Cruises with four new itineraries, each including a 3-night cruise aboard Zambezi Queen on the Chobe River—where adventure meets the untamed beauty of the wild.

The Mekong Beckons

Meeting increased demand for immersive Asian experiences, AmaMaya will join AmaDara on the Mekong River in 2027, offering guests even more opportunities to explore the cultural treasures of Southeast Asia.

Your Next Journey Begins Here

From Europe's timeless waterways to the exotic allure of Egypt, the wild beauty of the Chobe River, the cultural richness of the Mekong, and now the unexplored magic of Colombia's Magdalena, AmaWaterways continues to chart new courses while staying true to its founding values.

This is more than a brand refresh—it's an invitation to experience river cruising at its finest, to follow your own current, and to discover Journeys That Move You.

Stay tuned for more exciting updates as we continue to unveil what's new at AmaWaterways.

A Fresh Look. The Same Heart. Journeys That Move You.